B$Z: Nau Returns to Brick-And-Mortar Retail with Flagship Opening in Portland, Oregon
Sustainable apparel company Nau announces the grand opening of a flagship store in its hometown of Portland, Oregon. Marking the brand’s anticipated return into brick-and-mortar retail, the new store represents a physical expression of the Nau brand resulting in a sustainable, modern space that complements the high-design aesthetic of Nau product. The Nau flagship store is now open in Portland’s famed Pearl District at 304 NW 11th Avenue.
“We are thrilled to be able to offer our consumers a physical brand experience to engage with our products,” said Mark Galbraith, general manager at Nau. “The new store is the right complement to our online business and our location among design companies and wonderful restaurants in the cultural hub of the Pearl District is a natural fit for our brand and our fans.”
Nau teamed up with Portland-based design agency ENGIN Creative to create a retail concept that matched the brand’s modern aesthetic and passion for sustainability and high quality design. True to how Nau designs its collections, the store blends innovative building processes and materials for a palette that balances raw materials and minimal treatments. The store captures an essence of sustainability through both materials and presentation. With a vision to connect to the natural world, the team utilized FSC certified white oak as its lead build material. To offset the natural wood elements with an industrial touch, surrounding fixtures were designed with 100% recyclable hot rolled steel. Additional sustainable design details include use of FSC certified white laminate, low VOC paints and water based finishes, and programmable LED lighting for reduced energy consumption. Materials recovered from the original space were donated for reuse or recycled as much as possible to extend the life of those materials and to reduce the amount of waste from the project. GBD and Colas served as architects and contractors, respectively, and all build partners were chosen based on their locality and resourcing capabilities.
Nau Flagship Store – 304 NW 11th Avenue – Portland, OR
The Nau store is now open to the public with a full selection of the brand’s style-driven performance wear for men and women. The store also carries a curated mix of products from complementary third party brands, including: Nudie Jeans, Snow Peak, Shwood, The James Brand, and Juniper Ridge, among others.
Nau will officially mark its grand opening with a celebration hosted in partnership with Portland Monthly on Thursday, December 3, 2015 from 5:00 – 8:00 PM. Join for cocktails, music, hors d’oeuvres and a special photography exhibit featuring work shot by Nau ambassadors during their recent adventures in Norway. To RSVP for the private reception, please visit: https://www.eventbrite.com/e/portland-monthly-and-naus-first-thursday-opening-reception-tickets-19502051160.