Industry News 12/8/2015

B$Z: Elm Company Launches Separate Branded Collection for Little Kids, Saplings by Elm Company

Elm Company, an eleven-year-old company known for its headwear designs, announces its new branded collection of little kids beanies, hats and apparel, called Saplings by Elm Company.

Saplings by Elm Company is on sale now at http://www.saplingsbyelmcompany.com, and will be offering its products to retailers worldwide starting with the Spring/Summer ’16 collection.



“A lot of Elm’s customers, ambassadors, sales reps and athletes were sending us pictures of their little ones wearing adult sized beanies,” said Elm Company Brand Manager, Brett Wiley. “So, we decided that as our customers and friends within the snowboard and outdoor industries mature and their families expand, that we should expand our offerings to grow with them.”

Saplings by Elm Company maintains the Elm Company philosophy of #rootedinlife. The Saplings brand encourages a childhood spent mostly outdoors, where kids can use their imaginations and enjoy nature. As a brand, Saplings celebrates the kids who think sticks make great fishing poles, and that leaves are the perfect foundation for a fort. Elm Company is a dedicated business partner of Trout Unlimited, and a portion of Elm Company's yearly proceeds go to Trout Unlimited, who help restore nature's ultimate playground by conserving, protecting and restoring North America's coldwater fisheries and their watersheds.

Retail prices for Saplings by Elm Company’s current collection range from $15.00 - $45.00.

Elm Company was founded on the love for the outdoors and the creativity that comes from experiencing it firsthand.  Focused on the goal of creating something unique, the brand was built around the philosophy, “Rooted in Life.”