Industry News 12/15/2015

EMP: Eagle Creek Hires Lisa Buco as Marketing Director

Eagle Creek is proud to announce the hiring of Lisa Buco as Marketing Director, effective immediately.

An integral part of the management team, Buco will be managing all aspects of marketing, helping to develop strong brand loyalty, in-store presence and managing seasonal key account business plans and business development.

Buco comes to Eagle Creek with a deep resume, built on experience built in both publishing and consumer products. Most recently Lisa was the Head of Digital Marketing at Condé Nast Traveler, where she was responsible for creating and executing compelling marketing programs, leading large brand activations and developing new programs, partnerships, and ‘big ideas’ to drive advertising revenue across digital, social and mobile. Before that, Lisa was the Director of Global Digital Marketing and Communications for Women’s at the adidas Headquarters in Germany, where she gained global experience.  Lisa is the recipient of numerous industry awards for campaigns initiated while at adidas and

“We are excited to add Lisa to the Eagle Creek team.  She has the great combination of a broad experience in core markets, with an impressive background in both product and media that will benefit the brand and the culture at Eagle Creek,” said Roger Spatz, President at Eagle Creek. “Lisa’s experience and strong focus on digital marketing and social media will build an even stronger presence for Eagle Creek in all the markets we want to dominate.”

“I am really excited about starting this new chapter with Eagle Creek. The growth of the brand and the new product development make this an exciting opportunity,” said Buco. “I look forward to integrating with the amazing team at Eagle Creek and pushing the brand to the next level.”