Industry News 12/15/2015

B$Z: G3 Partners with Guide Services, Snow Safety Organizations for 2016

G3, manufacturer of category leading backcountry ski and snowboard equipment, is partnering for the 2015/16 winter season with numerous guide associations, avalanche forecast centers, and other organizations that promote education and help skiers better enjoy the backcountry experience. G3 is sponsoring the Association of Canadian Mountain Guides (ACMG), the American Mountain Guide Association (AMGA) and Avalanche Canada, while also supporting other backcountry ski-focused organizations.

In addition, G3 has raised more than $9,000 this fall for the Canadian Mountain & Ski Guide training program at Thompson River University that feeds into the ACMG guide program, and more than $1,200 to support an AMGA ski guide training scholarship. G3 also sponsors a number of individual ACMG- and AMGA-certified guides as testers and ambassadors.

“G3 is passionate about backcountry safety, education and enjoyment. We were founded on the concept of building the kind of gear that lives up to the standards of guides and educators,” said John Pieper, VP of Sales. “Supporting organizations like the ACMG and AMGA, whose guides help educate backcountry users, fits perfectly into G3’s ethos. It also makes perfect sense for a backcountry brand based in Vancouver to support Avalanche Canada and the hard work that they do in providing forecasting and education across the country. We appreciate their tireless efforts toward increasing backcountry safety and we want to share our resources anytime we can.”

G3 also supports a number of guide services and organizations that make learning about snow safety and backcountry skiing skills fun across North America. Whitecap Alpine Touring, Altus Mountain Guides, Canada West Mountain School, Backcountry Babes, and the Northwest Avalanche Center all receive support from the company.

Commitment to enjoying the backcountry safely is a core tenant of the G3 brand. Along with binding, skis, climbing skins and ski poles made for backcountry use, G3 produces a full line of backcountry safety equipment. Shovels, probes, saws and other safety tools designed to meet the most rigorous standards in performance and durability. Go to http://www.genuineguidegear.com/ to learn more.