Industry News 12/15/2015

B$Z: TRANSWORLD SKATEBOARDING Announces New Partnership with AriZona Iced Tea

TRANSWORLD SKATEBOARDING is proud to welcome AriZona Iced Tea as the new Presenting Sponsor of the world-renowned TRANSWORLD Skate Park.  With the new partnership comes a fresh new look in the park, complete with an updated color scheme and brand new features that enhance the modular nature of the park and allow for even more ways to tweak and customize the layout.   In addition to the facelift, guests to the TRANSWORLD Park will now be able to quench their thirst with a variety of new teas, juices, and energy drinks courtesy of AriZona.  AriZona will also be the Title Sponsor of TRANSWORLD’s most popular web video franchise “Afternoon In The Park.”  Look for the newly assembled AriZona Skate Team to be featured in their own AITP this December on twskate.com.


“We’re very hyped to welcome AriZona Iced Tea to the TRANSWORLD Park,” says TWS Marketing Director Paul Kobriger.  “TRANSWORLD has a long-standing friendship with AriZona Skate Director Josh Zickert, and after partnering with them on this year’s TWS Come Up Tour, we knew that they would be a great and valued partner on additional initiatives.  The park sponsorship is a great way for AriZona to reach the endemic skate audience digitally with new content from the park being posted almost daily.  And you know we’re not mad at a fridge full of tall cans!”
 
Spencer Vultaggio, AriZona’s Chief Marketing Officer, said of the partnership, “This relationship has made perfect sense, being that both of our brands share a likeminded audience. TWS Media is regarded as a major player in the world of skateboarding and we are the #1 selling iced tea in America.  We are thrilled to be a part of this new initiative and happy to officially launch the AriZona Skate Team, featuring some of the best talent out there today.”