Industry News 12/16/2015

EVENT: Ski Vermont Announces New “Take 3” Learn-to-Turn Package

Ski Vermont has been getting beginners on the slopes for years and is excited to announce the new “Take 3” learning package that includes three beginner lift tickets, rentals and professional lessons. The package will fill out an already impressive collection of beginner incentive programs that fall under Ski Vermont’s Learn-to-Turn initiatives. One lucky participant in the program will also win a new pair of Rossignol skis, or a Burton snowboard.

“The ski industry has recognized that beginner programs with multiple lessons and completion incentives have been the most successful at creating lifelong skiers and riders,” said Ski Vermont Marketing Director, Kyle Opuszynski. “We’re glad to have worked with our partner resorts in Vermont to develop a statewide program that will get more people falling in love with winter sports, and coming back again and again.”

The Ski Vermont “Take 3” pass includes three beginner ski or snowboard lessons at participating Vermont resorts for one low package price of $129. Beginner skiers and riders can choose to redeem all three lessons at the same resort or they can choose to visit a new resort for each lesson. Each lesson will include rental equipment for the day plus a lesson with a professional instructor and access to beginner terrain.

A list of participating resorts and Take 3 program guidelines can be found at

Ski Vermont’s Learn-to-Turn initiatives also include these programs:

  • January Learn to Ski and Snowboard Month Promotion - January is Learn to Ski and Snowboard Month nationwide, and participating resorts are offering $49 packages for beginners including a beginner area lift ticket, lesson and rental in January 2016.
  • World’s Largest Lesson Day - On Friday, January 8, 2016 at 10am, eight Vermont resorts are going to join a national effort to set the World Record for the largest multi-venue ski and the largest multi-venue snowboard lessons ever taught for entry in the Guinness Book of World Records.
  • Fifth Grade Passport - Ski Vermont’s Fifth Grade Passport allows fifth graders to ski and ride at Vermont resorts up to 96 times for free over one season. It includes three lift tickets to each alpine resort and 1-3 for each Nordic resort.
  • Bring a Friend - Whether learning or a pro, skiers and riders are encouraged to introduce someone to their favorite sport this season and be entered to win a two night ski and stay package. Participants share photos and stories of friends learning to ski or snowboard on Instagram, Facebook or Twitter and tag it #BringaFriendVT to enter to win.

The Vermont Governor’s Council on Physical Fitness and Sports will also sponsor 300 Vermont children in January by subsidizing Ski Vermont’s January Learn to Ski and Snowboard Month packages. They offer the $49 packages for just $20. Find more information at

Many Ski Vermont resorts have other learn-to initiatives which can be found at