Industry News 12/16/2015

EMP: Superfeet Announces Key Staffing Changes

Superfeet, the leading insole maker for the active lifestyle and outdoor markets, announces today two key staffing changes that will prepare the brand for expansion in the U.S. and to further support their growing international business.

Brad Parry has accepted the position of Vice President of International Sales. Superfeet’s international business has experienced continual growth over the past few years and requires a dedicated leader. “The potential to expand our presence in Europe, Canada and Asia is tremendous,” said Parry, who has been with Superfeet for 8 years. “I am excited to take it to the next level.”

Mike Houser, Regional Sales Manager for the Eastern region, has been promoted to the Director of National Sales for the U.S. “I strongly believe our corporate purpose of improving the lives of all the people we touch is real,” said Houser. “The Sales department has a responsibility to deliver on that purpose by driving growth which will allow us to improve more lives - those of our consumers, retail customers, our co-workers, and ourselves. I’m honored to help lead that charge.”

“We know that 75% of the population experience some sort of foot related issue yet only 10% use any sort of device,” said John Rauvola, President of Superfeet. “This leaves an amazing opportunity domestically and overseas. These two [personnel] changes help prepare us for that expansion.”