Industry News 1/4/2016

EVENT: Attempt to Set a Guinness Record Marks “Unofficial” Start to Learn to Ski and Snowboard Month

With winter returning to the Eastern half of the U.S., ski and snowboard areas nationwide are turning their sights to January’s Learn to Ski and Snowboard Month (LSSM) and especially the industry’s attempt to set a record for the Largest Ski and the Largest Snowboard Lessons. The Guinness Book of World Records attempt - the “unofficial” kick off for LSSM - takes place Friday, January 8, 2016 at 160 plus locations nationwide.

“Who wouldn’t want to be part of a record setting event like this,” said Mary Jo Tarallo, director for Learn to Ski and Snowboard Month. “If anyone even thought about trying skiing or snowboarding, this is the time to do it.”

All lessons will happen at 10 a.m. in each local time zone. Trained instructors will teach ski and snowboard lessons in separate classes. The lessons are for beginners. Some locations in Utah, Colorado and California are focusing their efforts on school children but most events are for anyone who is a beginner. One lucky individual will win either a pair of skis or a snowboard from RAMP just for participating.

Event offers vary so organizers suggest that consumers check the web site of locations near them for details. Many locations will require advanced registration so they can better anticipate the number of participants. Some events are free. Some are charging as little as $10 for a lesson at 10 a.m. All locations are posted at:

Each location listing has a link to participating resorts. The web site also provides a locator map so beginners can determine locations closest to where they live.

The current record for the largest ski lesson and the largest snowboard lesson is about 500 for an individual location.

“We are hoping that one location can top that but, as far as we know, there is no record for multiple sites,” said Tarallo. The time zone that has the most participants will be the big winner and results will be announced after the Guinness organization can officially tally the results.”