Industry News 1/11/2016

B$Z: DC Proudly Welcomes Moto Icon James Stewart

Today, DC Shoes proudly welcomes James Stewart (#7), aka “Bubba,” to join the DC Moto team in time for the 2016 American Motorcyclist Association (AMA) Supercross season. Check out James and his latest announcement with DC here:

“He is an extraordinary athlete who has revolutionized the Moto world and has accomplished a great deal so far,” says DC’s Global Brand Lead, Jeff Taylor about James. “We are excited to welcome him into the DC family and look forward to seeing what this season has in store for him.”

James currently holds 50 Supercross wins and was deemed as one of Teen People’s “20 Teens who will Change the World.” In 2002, James took home AMA Rookie of the Year; was crowned AMA Supercross Champion in 2007 and 2009 and set a perfect record (24-0) in 2008. Competing since 2002, James invented the “Bubba Scrub” that revolutionized the Moto world. By throwing the bike sideways at the face of jumps, the technique allows riders to hit jumps with more speed and rapidly put more power to the ground.

“I am beyond honored and excited to be a part of the DC team and stand beside some of the world’s most legendary riders is a dream come true,” said James Stewart.

James will stand beside and join DC’s heavy lineup including: Robbie Maddison, Ryan Villopoto, Jeremy McGrath, Tyler Bereman, Nate Adams, Jeffrey Herlings, Trey Canard, Tom Pages and Adam Cianciarulo.

For more information on James Stewart and to shop now, please visit, finer retailers around the world, #DCShoes and #DCMoto.