B$Z: Sustainable Down Source Launches Down Decor Rebrand
Down Decor®, the supplier of the original hydrophobic down, DownTek™, has today announced a new corporate name in conjunction with a rebrand of the company’s bulk down division. Sustainable Down Source will now be the corporate trade name of the bulk down division of the Cincinnati-based, fifth-generation, family-owned home textiles business.
“We recognized that our corporate purpose for some time now -- from moving to a vastly more energy-efficient headquarters to introducing non-perfluorocarbon hydrophobic down - has been oriented toward creating a more sustainable practice. We are excited to rebrand as Sustainable Down Source, reflecting our dedication to sustainability, ethical sourcing, and evolution in the industry,” said Daniel Guigui, President of Sustainable Down Source. “Our aim is to remain the preeminent bulk down supplier for both home textiles and the outdoor industry, setting the benchmark high both in performance and best business practices.”
Sustainable Down Source has become the leading supplier of bulk down in both home textiles and the outdoor industry, with the introduction of the first DWR treated down, DownTek, in 2012 and their revolutionary perfluorocarbon-free treated down, DownTek™ ZeroPFC™, in 2014.
Sustainable Down Source, DownTek and DownTek ZeroPFC are fully committed to the values of the Responsible Down Standard.
The branding change reflects the company’s continued dedication to responsible down sourcing and chemical management, and its active participation in the Higg Index.
Andy Payne, principal of Sustainable Down Source, said, “The journey of sustainability is about continually making progress. We are particularly excited to be working with Zero Discharge Of Hazardous Chemicals (ZDHC) to help set best practice standards for chemical management of the bulk down industry.”
Sustainable Down Source names over 20 brands in their outdoors industry brand partner portfolio, including leading apparel and gear brands such as Big Agnes, L.L.Bean, Dynafit, Salewa, Kathmandu, Enlightened Equipment, Brooks Range and more. Sustainable Down Source has also placed themselves in the coveted position of technical fashion insulation leader, with high-end fashion brand Burberry as a partner, amongst others. The full brand list can be found at the new website of Sustainable Down Source; www.sustainabledown.com
For more information on Sustainable Down Source and their revolutionary hydrophobic down products DownTek and DownTek Zero, please visit the website or email Jess@OutsidePR.com.