B$Z: Orage Welcomes Callum Pettit, Rory Bushfield, and Elyse Saugstad to its Team
Orage, skiing’s original lifestyle brand, is
ecstatic to announce the multi-year signing of skiers Callum Pettit, Rory
Bushfield and Elyse Saugstad to its professional team.
The strengths and talents this trio of skiers brings to the Orage family creates a well-rounded program of progression, personality and passion throughout the roster.
looking to new faces within skiing’s community to influence the next generation
of athletes and drive its dedication to creating outerwear collections that
appeal to all of skiing’s communities — from park and pipe to big mountain and
backcountry. Bringing Pettit, Bushfield and Saugstad into the fold demonstrates
Orage’s commitment to skiing’s evolution.
Rory and Elyse all bring good energy to the Orage athlete team, and their
enthusiastic and inspirational approach to skiing aligns with Orage’s vision,”
says Eric D’Anjou. “We are thrilled to continue our athlete commitment by
welcoming all three to the family.”
Pettit, Bushfield and Saugstad will be cast on to the front lines of the Orage brand vision over the coming winter as the company gets set to unleash its 2016-17 campaign, Faces and Places. They are integral to the company’s product development, and will test, refine and validate Orage products in the harshest and most remote locations on the globe.
Pettit is no stranger to the Canadian skiing scene and is respected for cutting
down some of the most impressive lines in the backcountry. He’s had standout
appearances in high-profile productions including Sherpas Cinemas’ Into the Mind, for which Pettit claimed
two Powder Video Awards in
recognition of his skiing prowess. He’s backing the Super Proof video project,
and will be filming for Red Bull TV this coming winter.
outerwear is the right blend of style and function,” Pettit says. “I’m excited
to be part of an original Canadian brand that’s purely focused on skiing.”
From his days on Canada’s World Cup team to his mind-blowing antics with Nitro Circus, Rory “Bushy” Bushfield is one of the most well-rounded skiers. He charges to the beat of his own drum, which has landed him in countless ski films and on contest podiums over the years. He’s stacked a lot of vertical in the backcountry and his gung-ho approach to life is summed up in his mantra #blowitifyougotit.
admired Orage, and I’m super excited to be with such a high-quality apparel
brand,” Bushfield says. “The people wearing the outerwear are always warm and
dry, and now I get to be warm and dry, too.”
Elyse Saugstad grew up in the wild mountains of
Alaska, which explains why she’s one of the most distinguished big mountain
freeskiers on the planet. Throughout her career, she’s really done it all — claimed the World
Freeride Tour, won several Powder and IF3 awards and was named one of the top
50 women in action sports by ESPN.