Industry News 1/19/2016

B$Z: Roars Into 2016 with Rad Winter Events, New Gear and a Growing Following announced today the launch of their Ladies Night program at Powder Mountain with a unique group of female empowering sponsors including Smith Optics, Burton, Niche Snowboards, Coalition Snowboards, Flowrider, Pom Pom, Shred Betties, and Jones Shirts and Signs all aboard to fuel raffle and rail jam podium prizes and general stoke! The program will run every Wednesday through 2/24/16 from 3-9pm featuring $15 lift tickets for all ladies, rail jams, gear demos, pro clinics, music, bonfire, raffles and just plain fun for all ages and abilities. “You can find out more on the week to week details and transportation options on our website and at” Founder, Gina Duffy shared. We are beyond excited for this series and our launch event this week was awesome! Gina added. has also partnered with the new backcountry ski and snowboard operation near their HQ in Northern Utah, to offer two deep discounted ladies day events Saturday 1/23 and Saturday 3/5. Join as they explore thirty thousand acres of pristine powder on guided snowcat tours. These days are going to be an epic adventure for all the girls! We are stoked to be working with The Whisper Ridge operation this season. Gina further Shared. has also dropped a winter capsule collection of all new signature apparel and replenished many items in their winter line by popular demand. The new collection and all the offerings exude the badges and mantra:  Be Bold, Be Brave, Live Free, Shred ON! continues to grow as a beacon for girls and women in action sports with a structured ambassador program and sponsored athlete ranks growing exponentially now in 20+ U.S. States and 7 other countries. January our ranks swelled to the100+ mark of girls and women forming the crew internationally. These girls and women are directly contributing to the direction of the brand, business and mission forming one collective voice. United We Shred! Says Duffy.