Industry News 1/19/2016

B$Z: Selk’bag® USA, Inc. Announces Star Wars License with Lucasfilm

Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and Disney Consumer Products to launch the first ever Star Wars by Selk’bag collection in 2016.

“We have had tremendous success with our Marvel licensed products, and we are excited to expand this division with perhaps the most beloved film franchise of all time, Star Wars,” said Philip Benson, President of Selk’bag USA. “In growing our relationship with Disney and adding the Star Wars license, our portfolio of licensed products continues to reach world-class levels. We think Star Wars and Selk’bag are the perfect match!”

In development now, the Star Wars by Selk’bag collection will comprise models and characters for adults and kids and will feature iconic Star Wars characters, including: Darth Vader, the Storm Trooper, Chewbacca, and Rebel Fighters in phase one, with additional characters slated for future releases.

The new Star Wars by Selk’bag collection is slated to hit retail on September 30, 2016 just a few months ahead of the release of the second movie, Star Wars Anthology; Rogue One, of the five new-feature films. The Star Wars by Selk’bag line will be available to consumers through select online and specialty retailers. To learn more, visit selkbagusa.com.