Industry News 1/20/2016

B$Z: One&Only Resorts Partners with Laird Apparel

Laird Apparel and One&Only Resorts announce today a partnership between  big-wave surfer and renowned waterman Laird Hamilton’s apparel line, Laird Apparel, and One&Only Resorts. As the exclusive resort launch partner of the collection, One&Only Resorts is the only resort company to carry Laird Hamilton’s newly-debuted collection of functional, technically crafted, performance-based apparel for men. A curated selection of Laird Apparel, specifically selected to outfit the One&Only guest, will be available at One&Only Palmilla, Los Cabos, Mexico in January 2016 and then roll out to other locations later in the year. The curated collection consists of Off Shore, Fitness and Lifestyle selections which are perfect for sport and leisure.

In celebration of the launch partnership, Laird Apparel has created a One&Only exclusive high-quality performance t-shirt inspired by the casual luxury lifestyle of One&Only Resorts, available solely at One&Only Palmilla.  One&Only is a collection of ultra-luxury resorts set in some of the most beautiful destinations around the world including Bahamas, Mauritius, Maldives, Cape Town, Dubai, Australia and Mexico.

The collection, inspired by the adventurous and unstoppable active lifestyle of Hamilton himself, effortlessly outfits the One&Only male guest. From early morning ocean paddle boarding to an afternoon lunch on the terrace, the contemporary apparel provides men with durable yet stylish multi-functional clothing.

“When I arrived at the One&Only Palmilla in Los Cabos, the connection between Laird Apparel and the resort felt natural as it fit within the local Baja surf culture,” said Laird Hamilton. “From the pristine beach to the world-class fitness center and golf course to the tranquil yoga garden, One&Only Palmilla is the idyll setting for the clothing’s hybrid, function-first edge. The technical fabrics and tailored construction of the apparel allow the wearer to transition easily from water activity to lounging to sport to evening.”

“We look for unique and meaningful brands to carry in NEO boutique at One&Only Resorts. We were initially drawn to Laird Apparel for the collection’s inspired product, refined aesthetic, and technical functionality.  We wanted to offer something more for our male guests who lead active lives and seek comfort, and quality whether for sport or leisure.  Laird Hamilton’s contemporary lifestyle of adventure and relaxed luxury living lends itself perfectly to One&Only’s own distinctive style, ‘unstuffy’ sense of genuine hospitality and lively local culture,” said Helen McCabe-Young, Executive Vice President Sales & Marketing, One&Only Resorts.

Plans to expand the Laird Apparel collection to select additional One&Only Resorts will be revealed soon. Additional news on lifestyle offerings from Laird Hamilton for One&Only guests soon to come.