Industry News 1/21/2016

B$Z: Superfeet Announces Investment in LFT and SafeSize

Superfeet, the leading insole maker for the active lifestyle and outdoor markets, announced today its investment in Last Foot Technology (LFT), a Dutch technology company. LFT and its subsidiary SafeSize® have pioneered shoe fitting with their proprietary digital 3D scanning and shoe data. Utilizing the most advanced imaging and cutting edge technology, the coordinated effort of Superfeet and LFT will bring shoe- and insole-fitting and recommendation into the digital age.  

LFT is a technology company that has developed a digital imaging and 3D mapping system that aims to match people with shoes that fit. “We’re revolutionizing shoe fitting.” said Eric Hayes, Vice President of Marketing and Product for Superfeet. “This technology takes the guesswork out of fitting shoes both online and in the store.”

This investment signals Superfeet’s continued commitment to providing its consumers with the best performing fit as well as its commitment to providing the best tools for retailers. Superfeet has been making shoes fit better for nearly 40 years and this investment ensures they remain on the cutting edge.    

Superfeet’s digital fitting solution will make its debut in spring of 2016 in select retailers.