Industry News 1/27/2016

B$Z: Brooks-Range Mountaineering Welcomes Four New Athletes to its 2016 Ambassador Team

Brooks-Range Mountaineering, manufacturer of innovative and high-quality backcountry and outdoor equipment and accessories, adds four new athletes, Ali Criscitiello, Eric Layton, Miranda Oakley, and Drew Smith, to its 2016 Ambassador Program.

The Brooks-Range Ambassador Program includes a select group of the top U.S. mountaineering, rock climbing, and backcountry professionals that use Brooks-Range products regularly for their mountain adventures. Ambassadors assist with product feedback and field-testing, and will represent the brand in outdoor pursuits, sharing their experiences through blogging, videos, and social media.

“We are thrilled to welcome our new ambassadors to the Brooks-Range family,” said Jeff Blakely, general manager of Brooks-Range. “Feedback from these athletes, who have incredibly impressive, varied backgrounds, serves as an essential tool in continuing to develop the best gear and apparel possible. They’re the perfect team to represent outdoor enjoyment and exploration – what Brooks-Range is all about. Look forward to seeing some amazing adventures in 2016.”