Industry News 1/28/2016

B$Z: DC Snowboarding Reveals its Winter 17 Collection at SIA

Today, DC Snowboarding showcases its innovative winter collection in booth #1573 at SIA in Denver, Colorado featuring the exclusive Torstein Collection and DC’s workwear-inspired, Snow Park Technologies (SPT) Cold War Collaboration. DC continually pushes for progression with its commitment to a team-driven process of product development carried throughout its winter 17 stories and products.

World-Class pro Torstein Horgmo has a knack for making the impossible look effortless and he exhibited that same skill in the craft of his signature collection featuring clean, minimalist design, top-shelf technologies and confidently understated style. Torstein’s signature boot features an ultra-supportive, one-of-a-kind dual BOA lacing system, Double Black Liner for next-level heel hold, and DC’s IMPACT-G™ outsole to soften harsh landings.

DC is proud to continue its long-term partnership with the global leader in terrain park design and construction, SPT, for winter 17. Together they’ve fabricated the Cold War Collection, consisting of tough, canvas workwear-inspired technical gear, tested and approved by SPT to deliver superior function.

Look out for a fresh assortment of performance-focused, purpose built designs such as the streetwear-driven, weather-proofed Summit Jacket, Iikka Backstrom’s Space Echo “ride everything” board and DC’s all-new Scendent boot, drawing inspiration from the classic DC skate shoe containing premium upper materials and IMPACT-G™ Outsole.