Industry News 2/1/2016

B$Z: Reynolds Cycling Updates Ride to Decide Demo Program

Reynolds Cycling’s Ride to Decide demo ride program is updated for 2016 with benefits for both the consumer and dealer.

Ride to Decide gives consumers the chance to take home a set of Reynolds premium carbon fiber wheels to try before they buy, without risk or obligation of purchase. Riders will be eligible for a $100 check rebate from Reynolds Cycling and one year of Reynolds Assurance Program complementary coverage when they choose to buy a set of Reynolds wheels after a registered demo.

New to the program for 2016, the retail employee who registers a Ride to Decide demo will be rewarded with a $50 check directly from Reynolds once the wheel purchase is registered. 

“Ride to Decide gives potential buyers a chance to put Reynolds wheels on their own bike to feel the superior ride quality of our wheels,” said Mike Dufner, CFO of Reynolds Cycling. “We also want to give credit to the shop employees who help drive the program, and a direct incentive is our way to thank them for their participation in Ride to Decide.”