Work-Life 2/5/2016

First Friday: B4BC | BeCore

"First Friday" gives you an inside look at company culture every first Friday of the month.
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit foundation that advocates early detection and a healthy, active, and sustainable lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention, sustainability, and support programs.
B4BC Fun Facts:
  • B4BC was founded in 1996, and they are currently celebrating their 20th anniversary year 
  • Every year, they provide over 100,000 individuals with peer-to-peer education on how to reduce your breast cancer risk, how to perform a monthly breast self-exam, and the opportunity to experience what a cancerous lump feels like.
  • The B4BC traveling education booth is on the road 80 days out of the year bringing a unique educational approach to school campuses, action sports events, and youth events nationwide.
  • B4BC has provided over 60 grants to breast cancer patients and survivors to attend B4BC's Chasing Sunshine project wellness retreats led by survivor and pro snowboarder Megan Pischke.
  • When breast cancer is detected early in stage 1, there is a 98.6% survival rate.  Don't forget to check yourself every month!
The Ladies Behind B4BC LOVE What They Do!  

"Similar to how we started, B4BC is about utilizing our passions and creating something unique for a good cause which brings out a contagious energy that other people - brands, bands, athletes - want to be around. It's the kind of work that truly reflects a lifestyle."

- Kathleen Gasperini, Executive Director  

"One of the best aspects about working for B4BC is the opportunity to see the snow, skate and surf community rally around a cause with so much passion. It's inspiring to work with people who are excited to create innovative collaborations that give back, and to see first-hand the impact we are making in the industry."

- Liza Tagliati, Marketing Manager

"I feel so grateful for the past 12 years I've been able to combine my passion for the cause with my love for action sports. I believe so much in the power of education to inspire and impact others to live a happier, healthier you!"

- Blair Young, Outreach and Events Director

"Working at B4BC is a unique opportunity because it allows me to combine my love for the actions sports industry with a purpose. I have so much fun at my job, but at the same time know I'm making a difference in people's lives."

- Lili Strasser, Community Outreach Coordinator

Learn more about the B4BC team here.
Step Inside the B4BC Office:
Boarding for Breast Cancer changes lives inside the unique walls of BeCore, an experiential marketing agency in Downtown Los Angeles.

"BeCore was founded on the principle of helping others. We help our partners educate, entertain & inform their guests. Today those partners include Red Bull, Nike, Roxy and XBox among others.

Sharing our space with B4BC makes sense on several levels. They too are in the businesses of helping. We encourage our team to "give back" to the community that allows us to play to our passion points, which  includes many action sports. We can also feed creatively off of each other as we occupy the same playspace. It is a win-win in that respect.  It also happens that they are just cool people and I always strive to surround myself with good people. So there's that too!"

- Kelly Vaught, Chief Operations Officer, BeCore

BeCore blends offline and online experiences, leveraging passions that already run deep, like sports and entertainment. At the center of all they do: understanding customers and connecting with them in meaningful ways.

From the Words of BeCore's Own:


"I love being a part of BeCore because I get to work and grow in a down to earth supportive environment. I get to build strategies and experiences with some of the coolest people and brands around that share the same passions (and humor) as I do . At BeCore and with the brands I work with, my experience and opinion are respected. It's really nice to be able to serve and empower others. It's fun to help craft and execute projects that leave a lasting memorable effect on people and enhance how they connect with the interests that fuel their spirit."

- Alli Rosen, Producer

*photo credit: Ben Draper  

BeCore is a great mix of talented, creative people who work together, play together and, in some instances, live together. Its a family in every sense of the word. We’re a relatively small agency in numbers, but we think big and we work big. Inside the building, there’s less of a typical agency hierarchy. Everybody has a voice. Every idea is considered and every opinion matters. Most importantly, the leadership here goes out of their way to make sure each team member knows they are appreciated for their individuality and their professional contributions. I’m extremely grateful that BeCore chose me to be a part of the family.

- Robert Cunningham, Business Development Manager

Interested in having your company culture featured for an upcoming First Friday? Send us an email!