MotoAmerica Names Dainese And AGV As Official Safety Partners
February 12, 2016
COSTA MESA, CA - February 12, 2016 - MotoAmerica has announced that it has signed
an agreement with Dainese and AGV that will see the premium motorcycle apparel
brands serving as Official Safety Partners and Supporting Partners of the 2016
MotoAmerica AMA/FIM North American Road Race Series. As a component of the
agreement, Dainese and AGV will serve as members of a newly formed Safety
Council with the objective of maximizing the safety of motorcycle racers both
on and off track.
In addition to placing trackside branding at every round and
participating with MotoAmerica in an advertising campaign, Dainese and AGV will
have pop-up stores at a number of MotoAmerica rounds, including Circuit of The
Americas in Austin, Texas (April 8-10); Road America in Elkhart Lake, Wisconsin
(June 3-5); Barber Motorsports Park in Birmingham, Alabama (June 10-12); and
Mazda Raceway Laguna Seca in Monterey, California (July 8-10).
Dainese and AGV are also expanding their sports marketing
program with MotoAmerica and plan to have a rider-support representative on
hand at all rounds to handle the apparel needs of sponsored racers.
"It's good to see Dainese and AGV supporting MotoAmerica
again this year," said MotoAmerica President and three-time 500cc World
Champion Wayne Rainey. "Making our sport as safe as it can be is vital to
all of us and having Dainese and AGV on board with us as a safety partner shows
their commitment to both our riders and our series."
"Dainese and AGV partnered with MotoAmerica in their first
year, and I'm very pleased to expand our relationship for 2016," said
Roberto Sadowsky, Executive Vice President for Dainese and AGV in North
America. "We fully support their commitment to growing road racing from
the grassroots up, and we see the series as an effective vehicle for continuing
to grow our brands in North America."
About MotoAmerica
MotoAmerica is the new North American road racing series created
in 2014. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that
includes three-time 500cc World Champion, two-time AMA Superbike Champion, and
AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts
Chuck Aksland, motorsports marketing executive Terry Karges, and businessman
Richard Varner. For more information on MotoAmerica, visit www.MotoAmerica.com.
Also make sure to follow MotoAmerica on Twitter,
Facebook
and Instagram.
About Dainese Group
Founded in 1972 by Lino Dainese, the company produces advanced
protective wear for motorcycling, mountain biking, winter sports and equestrian
use. In 2007 the company acquired premium race- and sport-helmet manufacturer
AGV, and in 2015 it acquired premium winter sports and cycling protective-gear
brand POC. Dainese, AGV and POC protective products showcase some of the most
innovative technologies in action sports and are used by the world's top
athletes.
