Industry News 2/17/2016

DC Unveils “Defined By” Lookbook for Spring 16 With Pro Snowboarder, Iikka Backstrom

Today, DC unveiled its latest “Defined By” lookbook for spring 16 featuring pro snowboarder, Iikka Backstrom. Notable pieces from the spring 16 “Defined By Iikka” lookbook feature Iikka’s personal favorites like the Evan Smith Initials and Kalis collections alongside the Evan Smith and Trase shoes. Check out Iikka’s rogue missions and view the lookbook here:

The “Defined By” lookbook series showcases DC’s riders and highlights each individual’s unique and diverse personalities. Highlighting Iikka’s lifestyle and all things outdoors, the Finland native explored the outdoors from camping and fishing to surfing and skateboarding alongside friend and photographer, Jussi Oksanen.
For more information on DC’s Defined By lookbook and to shop the spring 16 line now, please visit finer retailers around the world or and search #DCShoes.