Industry News 2/22/2016

Larid Apparel Announces Subscription Model

Big Wave Surfer and Fitness Expert Laird Hamilton Offers Apparel Club Membership Program

Laird Apparel LLC, a recently launched brand of functional, technically crafted, performance-based products, has set out to help make shopping and choosing products in the athleisure category easier for men. Launching a club membership this month, the company will offer a limited subscription model to the first 100 applicants beginning mid-February, 2016. The quarterly program will offer key items in the collection and a limited-edition, exclusive item accessible to members only.

Preferred club members will receive a curated quarterly outfit including a top, bottom and hat from Laird Apparel’s Off Shore, Fitness or Lifestyle collection and a free limited edition hand screened t-shirt. The first capsule collection features the Laird Apparel long sleeve Breaker top, Mantis pant, Turtle cap and  limited edition graphic t-shirt that reads “The Patient Fisherman…Gets The Big Fish”.  The cost for the membership is $175.00 per quarter, a significant savings from the retail value. Club members will also receive 20% off Laird Apparel purchases online.

“Our goal with Laird Apparel is to create a collection that exceeds functional and performance demands by adding a contemporary edge. Having this membership program will provide us with invaluable feedback and will allow us to design and deliver product to our unique, core consumer,” says Hamilton.   To become a club member, applicants apply online at www.lairdapparel.com and the first 100 will be registered. Quarterly, the Laird Apparel package will include a brief questionnaire to capture invaluable information and feedback on the collection. Questions will include topics from apparel performance, quality, fit, and overall design.