Industry News 2/22/2016

K-Swiss Celebrates its 50th Anniversary With 50 Love Campaign

K-Swiss celebrates its 50th Anniversary this year with the launch of its 50 Love campaign this month. To  mark the occasion we are dropping a limited anniversary collection from the sneaker archives. From the introduction of the first all-white leather tennis shoe to the brand’s modern day vision to inspire and outfit the next generation of entrepreneurs, K-Swiss has a storied path to celebrate.

To mark the occasion, K-Swiss is launching The Anniversary Pack that honors iconic shoes from the archives. The collection will consist of five classic styles that have been updated with modern footwear technology and high quality materials. The first shoe to be released will be the Classic ’66 USA, the first she that was created from the brand.  There will be a limited stock of 1,966 pairs as a nod to its humble beginnings in 1966 and will run alongside six other models; the Irvine OG 50th, Surf ’N’ Turf OG 50th, The Classic ’96 50th and Hoke 50th.

View the collection here: