Kuryakyn Unveils Rebranding, Capitalizes On ‘NXT25’ Program
SOMERSET, WI - February 23, 2016 - Kuryakyn® Holdings, LLC, a leading manufacturer of premium aftermarket motorcycle accessories since 1989, unveiled a new corporate brand identity and logo earlier this month at the V-Twin Expo in Cincinnati. The rebranding represents the ongoing successful transition resulting from the “NXT25” program launched in 2014 by Kuryakyn President Holger Mohr.
Kuryakyn’s NXT25 initiative focuses on securing the future of the company for the next 25 years and beyond. The program has helped usher in a new era for Kuryakyn that symbolizes its evolution and vision going forward.
“Kuryakyn has always remained ahead of the ongoing changes happening within the motorcycle industry,” explains VP of Brand Management Steve Veltri. “Fresh, innovative designs and staying ahead of the competition have always been, and always will be hallmarks of Kuryakyn. Strategically presenting a full brand refresh that embodies the changes happening within our organization is equally important.”
The updated brand identity and logo creates a fresh, vibrant look that represents Kuryakyn’s stability, revitalized energy and growth running deep within all facets of the company.
“The NXT25 initiative has unquestionably infused fresh vitality into Kuryakyn, particularly in Product Development and our Quality Department,” said Kuryakyn President Holger Mohr. “Our product portfolio has expanded significantly since investing in new equipment, professional leadership and a growing roster of skilled designers and engineers. Better people and processes equal better products.”
In 2015 alone, Mohr explains, the company delivered 240 all-new products to the market. “That, combined with the buzz we’re hearing regarding our growing Team and our new products prove this isn’t the same Kuryakyn. Going forward, the new brand mission and vision will forge a path that ultimately reflects our 27 years as a leader in the industry,” he says. “We are very proud of where we've come from, but more importantly, where we're going.”
Recent notable additions to the Kuryakyn Team include industry veterans John Nasi, who has taken on the role of events manager, and Jeffrey Wolbers, who was recently appointed director of business development. Kuryakyn also reinforced its brand representative team by adding new positions in key regional markets throughout the United States with a focus on product education and driving business for dealers.
Next up for Kuryakyn is continuing its recruitment for a passionate, experienced and dedicated Vice President of Sales to spearhead the progression of multiple sales channels and complete the executive team. Kuryakyn is also seeking first-class talent to fill open positions throughout multiple departments in Somerset, as well as the company’s all-new design center in Chandler, Arizona.
For more details on the VP of Sales position, along with many other exciting career opportunities with one of the fastest-growing brands in the power sports industry, visit www.kuryakyn.com/careers.