Industry News 2/24/2016

Signature PUMA by Rihanna Training Sneaker "Looks as Bad Ass as it Performs"



Global Sports Brand PUMA and Creative Director, Rihanna, release THE TRAINER under Rihanna’s FENTY label, a sneaker that combines innovative performance technology with game-changing style.

Debuted at the PUMA by Rihanna fashion show on February 12th, THE TRAINER is Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. An all-new PUMA silhouette, THE TRAINER is a fearless, bad-ass sneaker with exaggerated proportions and massive sex appeal.

Along with its good looks, THE TRAINER also exudes in performance features. Its upper is constructed from Ariaprene, an advanced form of neoprene for a secure yet breathable fit. Feel extra levels of support with its high tongue height and TPU Kurim cage with fully reflective underlay.
 
THE TRAINER is flexible as ever with a pivot that allows for 360-degree movement. Full length flex groove, additional heel thickness on medial and lateral sides support fast and dynamic multi-directional movement. Solid rubber outsole pods providing full ground contact and traction without weighing you down.
 
Rihanna paid just as much attention to unique textures and materials as she did to fit, technical details and colors to bring to market that is a true fusion of sport and fashion. She selected three bold colors to introduce this new silhouette – Black, White and Red.
 
THE TRAINER is an extension of Rihanna’s risk-taking attitude and sure to elevate one from the street and the gym. Dropping globally at PUMA stores, PUMA.com and select sneaker boutiques on 26th February.