Industry News 3/1/2016

New Belgium Brewing Joins The Conservation Alliance

The Conservation Alliance announces New Belgium Brewing as the newest member of the organization. With a deep-rooted commitment to environmental stewardship, Fort Collins, Colorado-based New Belgium honors nature at every turn of its business.

This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.
“New Belgium has a long history of philanthropy, donating over $12 million in the past 25 years,” said New Belgium CEO, Christine Perich. “We’re excited to join The Conservation Alliance because it gives us a unique opportunity to partner with leaders we respect in the outdoor industry. That partnership allows us to pool our resources and have a significant impact on conservation in North America.”
There is a natural synergy between the craft brewing marketplace and the outdoor industry; the same individuals who are hiking, skiing, and exploring in the backcountry are drinking good beer at the end of a great day. These customers identity with the real, authentic stories of companies doing good, giving back and protecting the places we play; New Belgium is leading the way in creating a meaningful partnership with The Conservation Alliance.
“New Belgium has demonstrated a strong commitment to conservation, and we are proud to welcome the company into The Conservation Alliance membership,” said John Sterling, Conservation Alliance Executive Director. “We can’t think of a better partner to help launch our new effort to work with like-minded companies from outside the outdoor industry.”