Industry News 3/1/2016

Mtn Stuff Makes Key Hire at The Shmooz to Focus on Data Analysis and Communications

New staff position allows Rockies agency to better serve as resource and advocate for its dealers.

Investing in a staff position that will allow it to better serve its retailers, Mtn Stuff, a premier and growing outdoor sales agency based in the Rockies, this month added a team member focusing on data analysis, database management and social media marketing. The agency hired Minna Casser to fill the new role.

The newly created position of data and social media manager will enable the Mtn Stuff team to better act as a resource, consultant and advocate for its retailers, said Leta Kalfas, Principal at Mtn Stuff.

“Mtn Stuff is committed to providing the most robust level of service to specialty and online dealers in the Rockies, and this new position focusing on data and communications helps us take that to the next level,” Kalfas said. “We took our time creating and filling this position, and we couldn’t have found a better fit for the job. Minna brings the perfect skills to help us facilitate growth for our dealers.”

Casser will use the skills and experience she developed as a rep with Mountain Trading Company and as a Marketing and Communications Coordinator with SIA in her new post. By serving in this crucial support role, Casser will allow the other four members of the Mtn Stuff team to better act as advisers to their dealers. In addition, Casser will assist Mtn Stuff vendors by generating and analyzing relevant reports, and by enhancing their communication efforts through social media outreach.

“I’m ecstatic to be joining such a strong sales team,” Casser said. “Investing in a position like this speaks to where Mtn Stuff is headed as an agency. When I met Leta at the SIA Snow Show, she was brimming with excitement about the brands Mtn Stuff represents. I look forward to helping Mtn Stuff continue to find innovative ways to connect consumers, retailers and vendors, and I’m honored to be a part of such a dynamic and progressive group.”

For more information, visit or e-mail

About Mtn Stuff

Mtn Stuff is an independent sales rep agency serving the specialty and online outdoor market in the Rockies (Colorado, Utah, New Mexico and Wyoming) for the last 25 years.  Representing Osprey Packs, Outdoor Research, Western Mountaineering and Scott Running, Mtn Stuff values the effectiveness of in-store visits, which help to provide sales support through training of retail staff and consultation with retail buyers. Mtn Stuff is committed to promoting brand awareness through retail marketing efforts and event participation throughout its territory.