Industry News 3/29/2016

Nitro Circus Appoints Cassie Dombrowski to Director of Global Licensing

Action Sports Entertainment Collective Expands Its Licensing Team as it Gears Up for Launch of All New Consumer Products Range
Action sports entertainment leader Nitro Circus today announced the appointment of Cassie Dombrowski as Director of Global Licensing. She will be based out of the company’s San Clemente, California head office.
In this newly created role, Dombrowski will oversee Nitro Circus’ licensing efforts globally. She will spearhead activities in North America as well as manage the extensive network of licensing agencies that Nitro Circus has built around the world, including Lisle International in the United Kingdom and Eire, Velocity Brand Management (VBM) in Australia and New Zealand and Versa Licensing In Mexico.
Previously Dombrowski provided progressive management for some of the most iconic brands in action sports, including Quiksilver, DC Shoes and Roxy. She has created a number of special make up programs and built an extensive contact base with leading retailers across North America.
“We are thrilled that Cassie has joined Nitro Circus in this new position and we welcome her to the Nitro family,” said Peter Maule, Global Head of Licensing. “As our licensing presence continues its rapid growth worldwide Cassie’s leadership, creativity and relationships will be crucial as we take our brand to the next level.”   
This announcement comes as Nitro Circus prepares to launch an all-new consumer products range inclusive of sporting goods, toys, apparel, headwear and video games. Fans can expect more news regarding this exciting line in the coming weeks.
Named #22 on Forbes magazine’s 2015 list of, “America’s Most Promising Companies,” Nitro Circus creates spectacular live events and unbelievable original content for thrill seeking fans worldwide. With over two million tickets sold to date, television programming that has aired in over 60 countries and an aggressive slate of digital media offerings garnering 100 million views per month, Nitro Circus is at the forefront of action sports and entertainment.