Industry News 3/30/2016

Swiftwick Hires National Run Sales Manager

Swiftwick, a leading athletic performance sock company, has announced Mark Castrillon as their national run sales manager. Castrillon will be joining Swiftwick with 20 years of experience in professional sales leadership in footwear, apparel and accessories.
“We are pleased to add Mark to the Swiftwick team,” said David Fitzgerald, vice president of sales.  “His strong analytical skill set as well as his natural ability to create lasting partnerships with independent run retailers will be an asset to Swiftwick as we continue to grow our brand.”
Castrillon joins Swiftwick after serving as east regional sales manager at Nathan Sports. In this role, Castrillon led a team of 18 independent representatives where he developed and implemented a strategy that supported independent run specialty dealers, while increasing inventory turns.
Prior to that, Castrillon led in various sales roles at Deckers Outdoor Corporation, ALTAMA Footwear, Wolverine Worldwide and Timberland Company where he gained extensive experience in sales leadership, sales planning and forecasting.
“Due to the company’s commitment to long-term growth of the brand and relentless focus on providing athletes’ with socks that improve performance, I feel privileged to be joining Swiftwick as the national sales manager for the running vertical,” said Castrillon. “I am excited to contribute to the goal of always exceeding the expectations of every customer who wears a pair of Swiftwick socks.”
Castrillon graduated from Georgia Southern University with a Bachelor of Science in Business Administration.
Swiftwick is excited to welcome Castrillon to the team.