Industry News 4/1/2016

The Conservation Alliance Announces 2nd Annual ‘We Keep It Wild Campaign’


A dozen member companies host promotions in April to benefit The Conservation Alliance


The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce its second annual #WeKeepItWild campaign with 12 partnering member companies hosting promotional sales in April to directly benefit the Alliance.


This year’s #WeKeepItWild partners include: Kelty, Arc’Teryx, Merrell, Ibex Outdoor Clothing, Toad & Co, Avex, STM, Nau, Chaco, Garmont, Boco Gear and Backpacker’s Pantry.  

“We are proud and honored to have 12 member companies participating in The Conservation Alliance #WeKeepItWild campaign,” said John Sterling, Executive Director of The Conservation Alliance. “The participation of each of these brands showcases their above-and-beyond commitment to conservation and protecting the places we play. The funds raised during the campaign will allow The Conservation Alliance to further its support of the most effective conservation organizations in North America.”

For information and details on all #WeKeepItWild promotions, please visit: http://www.conservationalliance.com/event-flyer/

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since 1989, The Conservation Alliance has contributed more than $16 million, awarded 528 grants, and helped protect 45.5 million acres, 2,972 river miles, remove or halt 28 dams, acquire 11 climbing areas & designate five marine reserves.

For complete information on The Conservation Alliance, see: www.conservationalliance.com.