Industry News 4/12/2016

Swiftwick Hires Jamie Pillsbury As National Sales Manager, Bike

Swiftwick, a leading athletic performance sock company, is pleased to welcome Jamie Pillsbury as their national bike sales manager. Pillsbury brings more than 15 years of sales and marketing experience in the cycling and outdoor industry.

Pillsbury joins the company after previously working as an independent sales representative and territory manager for The North Face on the Redpoint Sales Team. As a sales representative, he worked closely with top specialty retailers in his territory to build strong relationships and develop sustainable sales strategies. Pillsbury also has experience managing consumer-facing marketing initiatives and brand development for custom bike manufacturers from his time at Lynskey Performance Designs. As a research and development rider for Lynskey and their OEM partners, Pillsbury gained an immense amount of knowledge of bike fabrication and product design.

“We are excited to welcome Jamie to the Swiftwick team,” said David Fitzgerald, vice president of sales. “As Swiftwick continues to grow, we are confident that Jamie’s vast knowledge of the cycling industry combined with his sales experience will be an invaluable asset to the company.”

In his new role as the national bike sales manager, Pillsbury will serve as the expert for the cycling industry and support the implementation of brand strategy to contribute to in-store excellence. He will also oversee the coordination between the sales and marketing team, as well as the company’s independent sales representatives to ensure Swiftwick’s bike dealers achieve success.

“I have been connected to Swiftwick since its inception, as both an athlete and wear tester, so it felt like a homecoming when I decided to join the brand in the sales department,” said Jamie Pillsbury, national bike sales manager. “Swiftwick is in a great position for scalable growth, and I feel fortunate to have the opportunity to apply my skill set to a brand that means so much to me personally.”

In addition to being an avid cyclist, Pillsbury also enjoys the food and music that Nashville has to offer. Swiftwick believes that he will be a wonderful addition to the team.