Industry News 4/13/2016

Parts Unlimited Returns as MotoAmerica Roadracing Series Sponsor

COSTA MESA, CA (April 13, 2016) MotoAmerica is proud to announce that Parts Unlimited is coming on board as a supporting partner of the 2016 MotoAmerica AMA/FIM North American Road Racing Championship with the distributing giant returning as a sponsor of the sport they played a major role in until 2012.

The MotoAmerica Series kicked off with the opening round of the championship at Circuit of The Americas in Austin, Texas, April 8-10, with round two scheduled for this weekend at Road Atlanta in Braselton, Georgia, April 15-17, with the Suzuki Superbike Shootout of Georgia.

“I remember always seeing Parts Unlimited as a sponsor of AMA Superbike racing in its heyday,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “So it’s nice to see them coming back to the sport that they were such a big part of, and we’re pleased that they have the confidence in MotoAmerica to make that return. We’re looking forward to an exciting season of racing and it’s great that Parts Unlimited is going to be a big part of that.”

Until 2012, Parts Unlimited was a major sponsor of the domestic Superbike Championship and they are set to return to those levels of involvement. That involvement includes a Parts Unlimited VIP Hospitality Program that will run at Road America (the Honda Superbike Showdown of Wisconsin, June 3-5) in Elkhart Lake, Wisconsin, Barber Motorsports Park (the Honda Superbike Showdown of Alabama, June 10-12) in Birmingham, Alabama, and New Jersey Motorsports Park (September 9-11) in Millville, New Jersey.

“We liked what we saw with MotoAmerica in their debut season and we want to be a part of it,” said Hylton Beattie, Parts Unlimited’s Global Motorsports Director. “The series is well on its way to being the premiere national road racing championship in the world and we want to do everything we can to help them do just that.”

About MotoAmerica

MotoAmerica is the new North American road racing series created in 2014. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner. For more information on MotoAmerica, visit www.MotoAmerica.com. Also make sure to follow MotoAmerica on Twitter, Facebook and Instagram.

About Parts Unlimited

Parts Unlimited is the world’s largest distributor of aftermarket accessories in the powersports industry and is owned by LeMans Corporation headquartered in Janesville, Wisconsin. Parts Unlimited sells to over 12,000 dealerships worldwide and continues to expand its market penetration with its sister companies, Parts Canada, Parts Europe and Drag Specialties.