Industry News 5/3/2016

Smith and Howler Brothers Announce Continued Collab

Smith x Howler Brothers 2016 Collab from HOWLER BROTHERS ?? on Vimeo.

With a continued focus on thrill seekers, fishing enthusiasts and active outdoorsmen, Smith launches new premium outdoor performance frames to its sunglass collection for Spring/Summer 2016. The models offer Smith's proprietary performance-rich lens technologies within lightweight and durable frames suited to tackle any adventure.

Offering 100% UV protection, the various models incorporate Smith's most advanced eyewear technologies, including Techlite TLT glass lenses for maximum anti-scratch or ChromaPop+ and ChromaPop polarized lenses that enhance visual definition and natural color clarity in high impact resistance lens for an upgraded experience offering instant advantage and confidence.     

Each frame is designed in the US and constructed in Italy of 53% bio-based lightweight, yet durable Evolve frame material and are part of the largest eco-friendly sunglass collection in the world. Featuring premium Italian stainless steel spring hinges and the addition of hydrophilic megol nose and temple pads for a secure fit. All models are RX compatible.

All the new releases (MSRP $169-239 depending on lens), and the entire collection of fishing-inspired sunglasses are available now at specialty retailers worldwide and     
SMITH x Howler Brothers Collab
For any angler and adventurer, even a bad day on the water is better than a good day spent indoors. For the second season, Smith and Howler Brothers team up again to honor those who are passionate about living life beyond walls.

Howler Brothers, craftsmen of limited-run, outdoor lifestyle apparel and goods based in Austin, Texas are bonded by many shared callings: Surfing, fishing, paddling and the good things that come with these pursuits. For Spring 2016, Smith launches two new Howler Brothers-inspired colorways: