Industry News 5/9/2016
SheShreds.co Launches Spring Collection and Announces Upcoming Events
A Nation of REBELS with one desire: To help girls SHRED without limits!” is the call to action fromSheShreds.co Founder, Gina Duffy as the seasons change and we trade out our snowboards and skis for skateboards, wakeboards, mountain bikes and trips to the Flowrider!
SheShreds.co announced today the launch of their second year of Ladies Night events at Flowrider, Utah with a unique group of female empowering sponsors including Smith Optics, Good Vibes Jewelry, All-Actionsports.com and Jones Shirts and Signs all aboard to fuel achievement prizes and general stoke! The program will run every third Wednesday through 10/19/16 from 3-9pm featuring a $15 pass for ladies and ladies only wave section with pro coaching from World Champion Flowboarder Dee Spencer. “You can find out more on the series details athttp://sheshreds.co/pages/ladies-night-flowrider” Dee Spencer shared.“We are beyond excited for this series for summer and are building and supporting a number of other events in wake sports, skate and MTB all over the country! Stoke is high! Gina added.
Sheshreds.co is also working with Weber State University Professor, Dr. Wendy Fox Kirk on a study specific to women and girls in action sports. “We were thrilled to get the initial phase of study groups off the ground late winter fireside at our ladies night series at Powder Mountain.” Duffy shared. The professor’s research focuses on addressing issues of disadvantage with a particular focus on women’s careers and the gendered organization. “We hope as we refine our study and its parts and purpose, we attract other brand and organizational support so we might have insightful data to share with aligned sport and adventure industries to influence support for women and girls in the future.” Gina added.
Sheshreds.co has also dropped the first wave of the spring collection of all new signature apparel and replenished many all season items by popular demand. The new collection and all the offerings exude the Sheshreds.co badges and mantra: “Fate Loves The Fearless, Shred ON!”
Sheshreds.co continues to grow as juggernaut for girls and women in action sports with a structured ambassador program and sponsored athlete ranks growing exponentially now in 41 U.S. States and several other countries and continents.The ranks doubled through winter and continue to grow without recruitment adding 35 new crew members globally in April alone! “These girls and women are directly contributing to the direction of the brand, business and mission forming one collective voice. United We Shred!”Says Duffy.
SheShreds, a Northern Utah based action and adventure retail company, speaks a powerfulmessage to adventurous women and girls across the nation quite simply that “Fate Loves the Fearless and United we Shred!”Founded in 2013, they provide a robust line of “built-for-female”gear, including clothing, equipment, events, athlete supportand a powerful voice for women in action sports. SheShreds founder, Gina Duffy, was part of the international team that brought the first Monclerstore to Aspen, CO, was named to Utah Business Magazines “30 Women to Watch” List in 2014,has been honored in 2016 by the Small Business Development Council of Utah as an Entrepreneurial Success Story and she has wicked talent for fashion design and styling. She brings over 15 years of action and adventure sports background to the table including coaching wakeboarding and wakesurfing and riding boards that range in style from mountain top to valley lake.