Industry News 5/9/2016

DC Shoes Announces Webby Award Win for For Maddo Riding Teahupoo on an Motocross Bike

DC announced today that it has won the 20th Annual Webby Award for Online Video: Best Editing for its “Pipe Dream” video, featuring DC Moto athlete Robbie “Maddo” Maddison making history in Tahiti by riding one of the most iconic and powerful waves in the world. Wearing a full helmet, boots and jersey, Maddo took his dirt bike right into the Pacific Ocean and proved that when you have passion and drive, you can truly defy convention.  See the original video here:

"We’re incredibly honored to receive this award.  We pride ourselves in being able to create compelling content that inspires our consumers to defy convention and “Pipe Dream” certainly accomplished that,” said DC Shoes’ Global Brand Leader Jeff Taylor.  I’m so proud of the DC Films team and of course Robbie Maddison.  Without both of their unwavering commitment and vision, none of this would be possible.

"This video was a stunning capture of Maddo realizing a dream that many thought could not be done.  As part of its “Defy Convention” video campaign, ‘Pipe Dream’ was one of the most ambitious projects the DC Team had ever attempted. With Maddo’s fearless determination, DC’s relentless desire for creative innovation, and the cooperation of Mother Nature, ‘Pipe Dream’ became a viral phenomenon.”

With nearly 13,000 entries from almost all 50 U.S. states and 65 countries worldwide, the 20th Annual Webby Awards is the leading international award honoring excellence on the Internet.  The Webby Awards will take place on Monday, May 16th 2016 at Cipriani Wall Street in New York.
You can view all this year’s featured winners on the Webby site located here: