Industry News 6/8/2016

Chums and Beyond Coastal Announce Partnership with White Cloud Communication for Public Relations and Marketing Support

Chums, the creator of innovative outdoor eyewear retainers and highly sought after outdoor accessories, and Beyond Coastal, manufacturer of premium sun care products, announced today that it has partnered with Sun Valley, ID-based White Cloud Communication.  White Cloud has been selected to lead both brands’ public relations and communications efforts and support marketing strategy across all channels.
“Chums and Beyond Coastal have recently moved their sales, marketing and product development teams to Sun Valley, Idaho so it makes sense to partner with a talented local team that also happens to have tremendous experience across all our key channels,” explained VP of Marketing, Tom Ferries. “Having Cassie and White Cloud in the same town will allow us to work together much more closely, not just with me but also with the sales and product development departments to refine and implement our communication, marketing and go-to-market strategies.”
Chums which was founded in 1983 by a Colorado river guide is one of the largest accessory brands today. Chums continues to innovate and provide eyewear retention systems and outdoor accessories that are widely used by outdoor enthusiasts.  Most recently, the brand introduced a line of accessory cases, which will continue to evolve in years to come.  
Beyond Coastal, for the fifth year in a row, was named one of the safest sunscreen brands by the Environmental Working Group (EWG).  Beyond Coastal continues to prioritize use of the best and healthiest ingredients to protect, nourish, repair and hydrate your skin.
“Both Chums and Beyond Coastal are exciting brands with huge growth potential.  We’re thrilled to have been selected to help both brands refine and develop their communication and marketing strategies as they continue to move forward and introduce all that’s to come” explained White Cloud Communication founder, Cassie Abel.  “To be working with two brands who are growing their presence in our own hometown of Sun Valley, Idaho is equally as exciting!  We look forward to a long-term relationship and the opportunity to grow with the brands.”