Industry News 6/28/2016

Ethika Launches Nordstrom Exclusives

Ethika is excited to announce a new partnership with Nordstrom, one of America’s top retailers.  In addition to the partnership, a new line of Premium Modal styles has been developed exclusively for the retail giant.  

“We are very happy to announce this partnership with Nordstrom,” said Ethika CEO Matt Cook. “Behind the scenes there has been a lot of hard work properly positioning the brand and adding the right product assortment to even be able to have the opportunity to work with a retailer like Nordstrom. Nordstrom is definitely on a short list of premium retailers and we are excited they took notice in Ethika and look forward to the future business with them.”

The Premium Modal Collection was developed in the Ethika Staple Fit and is constructed with an ultra soft modal fabric that includes a new mono-tonesilver lurex waistband.  Shoppers will have four colorways to choose from –Midnight Black, White, Dark Heather Grey and Light Heather Grey.  In addition to the Modal Collection, Nordstrom will also be carrying a select number of other solids and prints produced by Ethika.  

Visit now to shop the new Ethika styles.

About Ethika:
Located in San Clemente, Ethika was founded in 2001 with the mission of filling a void in the underwear category.  Ethika has become a category leader with a focus on creating the perfect fit and infusing it with style.  No matter what your passion, talent, or daily life includes, Ethika is the brand that is with you everywhere.