Industry News 6/28/2016

ExOfficio Launches Luxury Performance Underwear Collection

Men’s Sol Cool Cooling Underwear collection uses innovative fabric technology to deliver high performance and luxurious comfort.

Performance travel clothing expert ExOfficio® is expanding its award-winning, best-selling men’s underwear collection in spring 2017 with the new Sol Cool™ Cooling Underwear collection. Intelligently combining the comfort of cotton with innovative performance fabric technologies, Sol Cool Cooling Underwear adapts to the wearer’s body temperature, creating a cool, soft, and dry base layer for all-day comfort.

Today’s active lifestyle, whether traveling across continents or across town, requires innovative products that stand up to the rigors of the day and deliver long-lasting comfort. Cotton is known for its softness but has not been considered a great option for high-energy, active lifestyles, until now.   

ExOfficio’s Sol Cool Cooling Underwear collection solves that dilemma by taking the comfort of cotton and elevating it with advanced, adaptive cooling technology to deliver a high-performance base layer that keeps the wearer in his ideal comfort zone wherever his adventures take him.  

“The modern man is constantly on the go. He’s going from the office to the gym, traveling the world, active in the outdoors and all points in-between. We know that he is looking for underwear that can keep up with him throughout his day. He’s also not willing to sacrifice comfort for performance,” said Julie Snow, VP of Design for ExOfficio. “Two years ago we started working on an initiative to create an entirely new type of underwear that would address these needs. The Sol Cool Cooling Underwear collection is the intersection of luxury and performance.”

ExOfficio’s exclusive and innovative Sol Cool Cooling Underwear combines three technologies to deliver superior comfort and performance:
•    Adaptive cooling that transforms regular cotton and nylon into responsive textiles that dynamically change perspiration’s cooling and evaporation rate in response to body temperature, keeping the wearer dry and cool.
•    Constant cooling with jade-infused wicking nylon fibers that absorb excess body heat to create a constant cooling effect.
•    Soft and smooth mercerized cotton yarns that have a luxurious feel, providing long-lasting comfort.
The new collection will be available for purchase at retail stores and online throughout North America and Europe in February 2017 in a variety of cuts, including a brief, boxer brief, and boxer in solid and print fabrics, ranging in price from $32 to $48 MSRP. A crew T-shirt will also be available in solid colors for $48 MSRP.

The men’s Sol Cool Cooling Underwear joins ExOfficio’s award-winning collection of men and women’s performance travel underwear including Give-N-Go® Sport Mesh, Give-N-Go Classic, and Give-N-Go Lacy™, available in stores now.