Industry News 7/6/2016

The Bike Cooperative Adds Tifosi To Its Growing Supplier Network

Tifosi Optics, the number one selling eyewear brand in independent bicycle shops, has joined The Bike Cooperative as the newest supplier partner of the retailer co-op.  Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Tifosi-branded eyewear, parts and accessories.

Bike Cooperative supplier relations manager Bill Heins said, “The Bike Co-op’s mission is to help independent bicycle retailers be more profitable, so we’re thrilled to partner with a top-tier brand like Tifosi that won the ‘Highest Brand Profitability to the LBS, Unit Turns’ award at Interbike 2015. Considering that this award is voted on by independent bike retailers, it’s no surprise that Tifosi is the eyewear category leader among IBD’s. Co-op members not already working with Tifosi will love their fast turns, aggressive margins and high level of customer service.”

Tifosi co-founder and CEO Joe Earley said, “We have many great retailer partners, and joining The Bike Cooperative offers Tifosi a wonderful opportunity to work with other exceptional retailers.” Earley added that as a preferred supplier partner to The Bike Co-op, “Tifosi can in turn offer additional profit opportunities for all Co-op member retailers through the Co-op’s rebate program. The Bike Cooperative’s size and scale enables us to offer even more value to the IBD channel, which will be mutually beneficial to Co-op members and Tifosi.”

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, and comprehensive advertising services.  For information on becoming a Bike Cooperative member, call TBC Member Services at 1-800-450-7595 or visit

Founded in 2003, Tifosi Optics, Inc. is the #1 selling eyewear brand in U.S. specialty cycling and running shops. Tifosi products are available at over 5,000 retail locations in 60 countries, as well as online at dozens of e-tailers. Specializing in active sports optics for cycling, running, outdoor, golf, and shooting sports, Tifosi has become a leading manufacturer of technologically advanced, value-oriented sports eyewear. For more information, visit