Bravo Sports Acquires Sector 9
Bravo Sports Corp., a portfolio company of Transom Capital Group and global leader in the recreational and sporting goods markets, announces the acquisition of Sector 9, preeminent global provider of skateboards, from Billabong International.
“Sector 9 is one of the most recognizable and innovative skateboard brands on the market today,” says Leonardo Pais, CEO of Bravo Sports. “We are proud to add the company to Bravo Sports’ growing specialty division.”
Established in La Jolla, CA, in 1993 and known for its signature longboards and related apparel, protective gear, accessories and hardware, Sector 9 is proud to be one of just a few American skateboard manufacturers. Products include boards, wheels, apparel and protective gear under the Sector 9 label and trucks under the Gullwing brand. Additionally, Sector 9 offers performance / racing wheels under the RAD (Rider Approved Designs) brand.
“This is an exciting time of change and progression for the brand and we’re really excited about the future,” says Dennis Telfer, co-founder of Sector 9. “Bravo Sports has the knowledge and experience to take Sector 9 to the next level.”
Mark Heineken, chief brand officer of Bravo Sports, adds, “We will foster the innovation and skateboard technology that’s at the core of Sector 9 while expanding it as a lifestyle brand worldwide.”
“Sector 9 is the perfect fit in our strategy of creating an action sport life style division,” adds James Oh, principal of Transom Capital. “We are pleased to have worked with Billabong International to successfully carve-out the Sector 9 business.”
Sector 9 has a growing and enthusiastic following, including A-list celebrities and top professional skateboarders.
ABOUT SECTOR 9: Founded in 1993, Sector 9 has developed into an all-encompassing surf, skate and snowboard brand with a focus on cutting-edge technology and strong design. The majority of Sector 9’s boards are crafted in its San Diego manufacturing facility, making it one of the few American-made board brands in operation today.
ABOUT BRAVO SPORTS: Bravo Sports, has a stable of market-leading brands, including: Pro-Tec™, Sector 9™, Kryptonics™, Gullwing™, Rad Wheels™, Vision™, Variflex™, Satellite™, Maple™, Channel One™, Static™, Ten-Eighty™, Hyper™, ONE Industries™, SixSixOne™, E-Z UP™, Shade Tech™, Quik Shade™, John Deere™, Element™, Moto Shade™, Quik Chair™, Quik Shade Pets™, Airzone™, PlayWheels™, Pulse Performance Products™, Pulse Safe Start™; to go along with industry-leading licenses with outstanding partners like Marvel™, Nickelodeon™, Disney/Pixar™, Sanrio™, Dreamworks™, Darkstar™, and Speed Demons™.
ABOUT TRANSOM CAPITAL GROUP: Transom Capital Group is a Los Angeles-based private equity firm with an operational focus to private equity investing in the middle-market. The Transom Capital team has a proven track record of investing in and growing businesses for the long-term. Key to its success is its approach of heavy operational involvement via its proprietary ARMOR? value creation process (Acquisition, Restructuring, Monitoring & Operations, and Return) that helps unlock intrinsic value at its companies. Visit the company at www.transomcapital.com.