Industry News 7/7/2016

GU Energy Labs Expands Team to Bolster Operations and Sales

GU Energy Labs hires four new staff members to bolster their Operations and Sales Teams.  In the recent months, GU welcomed Gina Lopez, Demand Planner in Berkeley, Amanda Basham, Colorado Field Representative, Danielle White, New England Sales Representative, and John Palabrica, Pacific Northwest Sales Representative.    

Gina Lopez, a longtime consumer and fan of GU Energy gels, relocated from the U.S. Virgin Islands to work for the company.  With over 10 years of progressive merchandising experience, including project management, trend analysis, and forecasting, she brings great experience to take on the complexities of planning for both GU’s in-house production of gels and for production outside of GU’s Berkeley facility, such as hydration products, chews, and stroopwafels.

Amanda Basham hails from the outdoor industry and is an experienced competitive trail runner who just finished fourth place in the prestigious 2016 Western States 100 Mile Endurance Run.  Before GU, Amanda worked as a social media specialist in running and women’s training expert at NIKE, Inc. before joining the Nathan Sports team as Western Regional Tech Representative.  Amanda works closely with GU Representatives in Colorado to drive engagement at retailers.  Amanda concurrently trains and competes, and is a running coach with Carmichael Training Systems.

Danielle White is an active cyclist, a Category 1 mountain biker, races road and cyclocross, and is continuing her education in sports nutrition.  Danielle uses her passion for sport and over six years of relevant industry experience to drive sales in the New England region.  Prior to joining the GU team, Danielle had sales roles with Belmont Wheelworks and various local bicycle retailers, and was an Account Manager for Blue Marble Brands.

John Palabrica joins GU to support retailers and sales growth in Washington, Oregon, Idaho, and Montana.  John has deep industry experience and previous represented multiple brands, including GU, at Far West Associates. John has also worked as a Product Line Manager at Fit Right and Chief Purchasing Officer at Fleet Feet, where he consistently grew sales.

“Even though we know that proper nutrition makes a big difference in the performance of endurance athletes, we still find both new and seasoned athletes who don’t know about sports nutrition products developed especially for their benefit, or who don’t consistently use these products to their benefit,” said Blair Clark, President of GU Energy labs “We’re expanding our team in Colorado, New England, and the Pacific Northwest to provide greater service to our retail partners and to get our message out:  eating is training and we believe GU products can help athletes striving for their best yet.”

About GU Energy Labs?
GU Energy Labs develops and innovates products that deliver the right nutrients, in the right amounts, at the right time for optimal athletic performance.  The originators of the energy gel in 1993 (and current category leader), GU has expanded to include hydration, energy, and recovery products in a wide variety of flavors.  In collaboration with Olympians and age groupers alike, GU continues to use both heart and science to make products with ingredients that help the body replenish, perform, recover, and repeat.  Recommit to becoming your best athletic self!  Learn more about GU products, and discover how nutrition planning can help you GU FOR IT: