Industry News 7/25/2016

Kasey Coler Named NHRA Vice President of Marketing and Brand Strategy

GLENDORA, CA - July 23, 2016 - Kasey Coler, a sports marketing professional, has been named NHRA vice president of marketing & brand strategy, it was announced today by NHRA President Peter Clifford.

Coler will join NHRA’s leadership team and play a key role in leading consumer marketing strategy and overall brand development efforts for the world’s largest motorsports sanctioning body.

In the newly created position, Coler will develop and oversee the NHRA’s overall brand strategy, including communicating the strategy to internal and external audiences, all aimed to build lasting emotional connections with customers and fans.

“We think Kasey’s experience is an ideal fit for NHRA and I am confident that his extensive marketing and branding background will strengthen and sustain our strategic initiative to grow the sport,” Clifford said. “Kasey has a track record of success and is known as a marketer who combines strategic thinking and solid program implementation. With Kasey’s experience NHRA will continue to gain traction among the elite sports in the country.”

Since 2014 Coler has been a part of the senior management team of the Professional Bull Riders, most recently holding the title of senior vice president of marketing. Prior to that he worked for Indy Car during a seven year stint where he ultimately was vice president of marketing. For the first five years of his career Coler held several roles in the marketing department at the Indianapolis Motor Speedway.

“I'm looking forward to the challenge of elevating NHRA’s marketing programs within the world of motorsports and the broader mainstream sports landscape,” Coler said. “There's been tremendous buzz throughout the industry surrounding NHRA's resurgence during the past year and I’m thrilled to be in a position to make an impact on its future.”

About National Hot Rod Association

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 23 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers NHRA Jr. Street for teens and the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on FacebookYouTube and Twitter.