Industry News 8/15/2016

NIGHT : SHIFT Gets Into Bed With Project

NIGHT : SHIFT is truly getting into bed with PROJECT through a collaboration, and debuting it’s holiday 2016 collection with a live bedroom installation in booth #27106 at The Collective. The NIGHT : SHIFT booth will feature a new line of bed and bath products for consumers that want to easily translate their style from everyday life into the bedroom and beyond. As a part of the collaboration, NIGHT : SHIFT x PROJECT home goods items will be curated in the lounges throughout the show.

Influenced by art, music, skateboarding, fashion and the beach lifestyle, NIGHT : SHIFT’s holiday 2016 collection is truly an evolution of the brand’s inaugural fall line. These influences are evident by the bold designs utilizing street art, color blocking, floral patterns, camo and more. The holiday 2016 collection includes a unique line of bedding, throws, beach towels and bath products that capture the essence of what today’s youth are looking for – style and function.

“We feel that giving everyone at the PROJECT show a glimpse into a tastemaker’s bedroom will be an eye opening experience. Today’s consumer knows what he wants, and is heavily influenced by music, art and the urban lifestyle,” said Eddie Horowitz, co-founder and CEO of NIGHT : SHIFT. 

NIGHT : SHIFT creates fresh collections of collaborations and original designs with every season. This most recent collection includes comforter sets, throw blankets and pillows, beach and bath towels, shower curtains and floor mats that transcend traditional offerings.

For more information, check out:, or connect with NIGHT : SHIFT here:

Instagram: @nightshiftgoods



NIGHT : SHIFT wants you to dress your bed, and is the first-and-only home décor brand inspired by music, art, beach and street fashion and skateboarding. Youth were curating their wardrobes from head-to-toe, but until NIGHT : SHIFT, there wasn’t a brand offering graphic-driven bedding and home goods to fit their style. The company is shifting the way consumers dress their home by constantly offering a fresh collection of unique collaborations and original designs. NIGHT : SHIFT draws inspiration from popular street and contemporary fashion trends to create a seamless narrative that extends from closet to bed.