Industry News 8/16/2016

FMF and Ethika release of a new collaboration

FMF and Ethika are excited to announce the release of a new collaboration between the leading underwear and Motocross Performance brands. The design, celebrates each brand’s history with each other and the sport of Motocross.

“FMF Racing and Ethika are two brands that were developed as a niche product built around the sport of Motocross,” said Donny Emler JR. “ This collaboration was sparked from a long relationship our two brands have shared and bringing iconic style and function to the space.”

The style was created with a hybrid of cotton and the Ethika’s performance MicroMesh technology. It is a style that was designed to offer maximum comfort while still meeting the demands of the most rigorous daily activities. The MicroMesh panel will allow ventilation and airflow when you need it.

“This is a collaboration that made perfect sense,” said Ethika Moto Marketing Manager Kyle Fauscette.  “ We share many of the same athletes from the top Amateur racers, especially the elite Orange Brigade KTM team, and all the way to the pro levels with riders such as Aaron Plessinger, Jessy Nelson and Cooper Webb.”

The pair is highlighted with the iconic FMF logo on the leg and is available now on and in select Ethika retail locations.

About Ethika:

Ethika is focused on expressing every person’s individuality across a variety of cultures including, skateboarding, motocross, bmx, snowboarding, surfing, basketball, football, music, art, and fashion.  More Ethika news, photos, and videos can be found on Twitter (@ethika), Instagram (@ethika), and online at

About FMF Racing

Established in 1973, FMF Racing is one of the most dominant and influential brands in the world of Off-Road Motocross Racing. Founded by Don Emler in his Hawthorne, CA garage, the brand’s steadfast dedication to supporting the sport, along with its athletes and partners, has earned the respect and loyalty of industry consumers and insiders. From cutting-edge design to efficient manufacturing, sourcing, marketing, operations and distribution, FMF strives to elevate performance in every facet of the business. FMF Racing’s iconic red-and-yellow logo is still fueling the growth and passion for the sport of motocross more than 40 years later. The family-owned and operated company also features top level world-class race teams that continue to dominate the podium at events around the globe.  Follow @fmf73.