Industry News 8/23/2016

Nitro Circus Teams up with SAAVI for New Licensing Partnership

Nitro Circus, the world’s leading action sports entertainment brand and SAVVi, a top manufacturer of printed entertainment products, announced a new licensing partnership. The agreement,  effective immediately, will feature Nitro Circus and its lineup of champion action sports athletes, including global superstar Travis Pastrana.  SAVVi’s Kid Powered!™ products will be available at retail 1Q17.

Nitro Circus creates spectacular live events and original content for thrill seeking fans of all ages. The record-breaking feats of its athletes, including Ryan Williams (winner of the BMX Best Tricks event at the Nitro World Games last month), inspire people from all walks of life to reach for their dreams. The audience continues to grow as the excitement of the Nitro Circus Live tour wraps up in October 2016.  During the past year, the tour has visited more than 60 cities across North America, including Los Angeles, Chicago, Boston and Toronto.

Families are a big part of the growing fan base.  As Nitro Circus enters the licensing arena full-force – with a global strategy encompassing soft-lines and hard-goods including sporting goods, toys and more – families are definitely a key demographic.

“Nitro Circus is about aspiration and achievement.  Our events foster friendship and fun, messages that resonate strongly with kids and parents alike,” said Peter Maule, Nitro Circus’ Global Head of Licensing. “We are thrilled to partner with an industry leader like SAVVi. Their products are entertaining, high quality, affordable, and offer families a true value.  SAVVi’s global retail reach, with over 65-thousand stores around the world – is top notch.”  

Brian Mueller, Vice President of Product Development and Marketing sees an awesome fit for SAVVi products and the Nitro Circus merchandizing goals: “SAVVi products are Kid Powered!™ and engage children’s imagination and creativity. Fueled by a child’s inspiration, personalization, and self-expression, SAVVi’ s product line up of tattoos, stickers, activity kits, coloring and paint products relies on Kid Power to unlock a child’s activity, happiness, and engagement. That connection, coupled with the supercharged fun of Nitro Circus, promises to be an exciting combination.”   

About Nitro Circus:

Named #22 on Forbes magazine’s 2015 list of, “America’s Most Promising Companies,” Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and soon to be action sports superstar Travis Pastrana producing DVDs from a Utah garage -- to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures.  The multi-year strategic alliance will feature TV specials, such as the recent Nitro World Games, and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra.

The TV show was transformed by action sports industry guru, now current CEO, Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over two million fans and sold out shows in the United States, Canada, Europe, Australia, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 touring schedule, Nitro Circus is undoubtedly the world’s most successful action sports touring brand. For more information visit www.nitrocircus.com

About SAVVi:

SAVVi, the retail division of TM International, is today’s premier U.S. manufacturer of printed entertainment products for the retail market. SAVVi’s products are available in all major retail stores across North America and in many markets around the world. In addition to being the world’s largest retail manufacturer of temporary tattoos, SAVVi also produces a wide variety of craft and children’s activity items.

SAVVi products are available through unique and varied channels of distribution, including Mass, Craft, Toy, Food & Drug, Convenience, Health & Beauty, Seasonal and Specialty.  SAVVi designs and manufactures over 97% of its products in Tucson, AZ.  Being in business for over 26 years, we maintain the highest standards for quality and safety, exceeding all regulatory standards. Products are non-toxic, hypoallergenic, use FDA certified colorants and comply with CSPC/CPSIA and ASTM requirements. All products meet or exceed US, Canadian and EU safety standards. More information is available at www.savvistuff.com.