Industry News 8/30/2016

Toyota Pledges 2017 Tacoma to Amateur All-Star Holeshot Winner at the 2016 Monster Energy Cup

Feld Entertainment® announced today that Toyota will return as the official holeshot sponsor of the 2016 Monster Energy Cup at Las Vegas' Sam Boyd Stadium on October 15. Toyota has a long-standing relationship with the Cup and the legendary first turn is synonymous with the Brand as they have pledged new trucks in previous years, but the offering only applied to the professional racers in the Cup Class. Toyota is awarding this prize to an amateur athlete, in what could potentially be their first vehicle as they are 15 and 16 years-of-age.

The term holeshot refers to the very first turn of a Supercross race. Riders line up on the starting gate and race towards the first turn and the one to cross the designated line first receives the holeshot award. Racers will have to rethink their start strategy as this year's starting gate will reside at the top of the stands inside the stadium where riders will vertically drop 45 feet as they race down the massive starting ramp. Starts are extremely important to winning the Monster Energy Cup Main Events and this unique design element will add to the already exciting chaos of the aptly named Toyota Holeshot.

The Amateur All-Stars Class features the top amateur athletes in the country and they are all national champions in their divisions. Toyota recognizes that these special athletes are the future stars of the sport and the Monster Energy Cup has long provided a platform for launching their professional careers. Dating back to 2011, names like Cooper Webb, Aaron Plessinger and Austin Forkner have all won in the Amateur All-Stars Class and are now racing for pro teams. 


Pro racers who have won the Amateur All-Stars dating back to its inception:

  • Justin Hill, Amateur All-Stars Winner - 2011
  • Cooper Webb, Amateur All-Stars Winner - 2012
  • R.J. Hampshire, Amateur All-Stars Winner - 2013
  • Aaron Plessinger, Amateur All-Stars Winner - 2014
  • Austin Forkner, Amateur All-Stars Winner - 2015

"The symbiotic relationship that Toyota enjoys with the Monster Energy Cup is a valuable and meaningful one," says Steve Appelbaum, National Manager of Engagement Marketing, Toyota Motor Sales U.S.A. "Partnering with the leaders in motorsports to give some of the top athletes in their sport the opportunity to win our Tacoma gives us a sense of great anticipation entering the competition."

Competing at the Monster Energy Cup is a huge dream come true for these racers and is by invitation only. For these athletes, it will mark the only time in their season where they will race in front of 35,000 plus fans while also being broadcast live on national television via FS1. For one committed racer, they also have the potential to earn a brand new Toyota Tacoma. 

Toyota first began sponsoring the Monster Energy Cup holeshot in 2013 and it was three years before Rockstar Energy Husqvarna Factory Racing's Jason Anderson won the holeshot in all three Main Events of the 2015 Cup Class. In the Amateur All-Stars Class, both Darian Sanayei and Austin Forkner captured both holeshots in 2014 and 2015 respectively, which shows the potential for this historical giveaway to become reality.


For the pro riders racing in the Cup Class, the Monster Energy Cup posts a $250,000 purse with the winner walking away with a $100,000 check, and any rider that wins all three, 10-Lap Main Events will take home $1 million, the largest prize in motorcycle racing. This feat has only occurred once in the history of the Monster Energy Cup when Ryan Villopoto grabbed the honor in 2011. This year's Cup is expected to bring out one of the deepest talent pools in years and fans can expect an epic battle among the sport's top competitors. 

The 2016 Monster Energy Cup track features the highest start in supercross history, an all-new track design inspired by 5-time Monster Energy Supercross Champion Ricky Carmichael. The massive downward start allows for top speed as the field has 470 feet of smooth track surface leading into the first turn. Additional features include high-banked, challenging corners, Monster Alley - a fast straightaway that stretches outside the stadium where pro racers reach upwards of 70 miles per hour, plus opportunistic sand rollers, and plenty of sections to thrill the fans with big air.

The Monster Energy Cup track also caters to the Supermini and Amateur All-Star racers who compete on the same night as the professionals, so the major obstacles in the design have been made with their safety in mind. 

Tickets for the 2016 Monster Energy Cup can be purchased at the Thomas & Mack Center Box Office, UNLVticket outlets, online at www.UNLVtickets.com, www.MonsterEnergyCup.com, or by phone at (702) 739-FANS. Tickets will be available at the Sam Boyd Stadium Box Office on the day of the event only. Practice and qualifying begins at 12:00 p.m. and the Main Event begins at 6:00 p.m. PT.

For more information on the Monster Energy Cup, please visit www.MonsterEnergyCup.com or  Monster Energy AMA Supercross, an FIM World Championship, www.SupercrossLive.com, the official website of Monster Energy Supercross. You can also follow us via our social channels below:

About Feld Entertainment:

Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 75 countries and on six continents to date and include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Disney On Ice, Disney Live! and Marvel Universe LIVE! More information about Feld Entertainment is available online at www.feldentertainment.com.

About Toyota:

Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands. Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 - and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

About the American Motorcyclist Association:

Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world's largest motorcycling rights and event sanctioning organization, the AMA advocates for riders' interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com. Not a member? Join the AMA today: www.americanmotorcyclist.com/membership/join.