Industry News 9/19/2016

Haibike Brings Award-Winning UrbanPlus ePerformance bike featuring COBI to North America


Haibike and COBI, two highly-awarded German-based pioneering companies within the cycling and tech industries, have teamed up to bring the new Haibike UrbanPlus ePerformance bike featuring COBI’s connected biking system to the U.S.

Haibike, having recently won the Best Brand 2016 Award from E-Mountainbike Magazine, introduces the Haibike UrbanPlus, designed to be the ultimate, integrated commuter bike, sold standard with a COBI e-bike system. The Haibike UrbanPlus fully integrates the COBI hub into the bike for a seamless and hands-free control center. To utilize the COBI, simply download the free COBI app and pair your phone to the UrbanPlus. Through COBI, users can control the drive support level and monitor the usage range, all while powering your COBI hub and phone with the main e-drive.

Similar to the bluetooth-powered, hands-free connectivity found throughout the automotive industry, COBI strives to enhance the cycling experience by allowing cyclists to stay connected while on the bike.

Haibike’s UrbanPlus featuring COBI was developed to improve its rider’s daily lifestyle and remove the barriers that current cyclists face, so that traveling by bike can be more accessible. While Haibike keeps riders pedaling quickly and nimbly through urban centers, COBI simultaneously allows you to navigate the quickest route to your destination, switch songs while listening to your favorite playlist, answer and make phone calls, keep your phone charged, monitor fitness metrics by intuitively syncing data with Apple Health and adjust the lights, without ever taking your hands off the handlebars.

Additional highlights of the Haibike UrbanPlus include:

  • A compact TranzX M25 GT mid-drive motor delivers 250 watts of power for speeds up to 28 mph.
  • A double chamber downtube provides both frame stability and seamlessly houses the 500 Wh lithium-ion battery.  
  • 27.5” wheels with wide 2.4” tires help ensure a smooth, yet agile ride, perfect for navigating busy bike lanes.
  • MSRP: $3,599.99 USD

Haibike UrbanPlus featuring COBI will be available at selected retailers throughout the U.S. For more information visit: www.haibike.com/

To learn more about the COBI connected biking experience, this quick video will give you a great overview of the product and how it works.

About COBI

Designed and engineered in Germany in 2014, Kickstarter-funded COBI is the first integrated system to intelligently connect your bike with your smartphone for an all-in-one smartphone holder with charging function, bike computer, navigation system, security alarm, bell, and light. COBI was named the Prototype and Overall Winner at the 2014 Bluetooth Breakthrough Awards, 2014 IoT Innovation World Cup Innovator of the Year, and 2015 Best of Mobile Innovation Winner. COBI has 65 employees worldwide with offices in San Francisco and Frankfurt, Germany. For additional information, please visit cobi.bike.

About Haibike

Winora Group CEO Susanne Puello and her husband Felix established Haibike in Germany in 1996, but its roots date back to 1914 when Susanne's great grandfather founded E. Wiener Retail Trading Company, a manufacturer of custom bicycles.

Haibike USA, established in 2015, is Haibike's North American subsidiary, exclusively selling the company's popular ePerformance collection of XDURO and SDURO electric pavement and mountain bikes as well as smartphone-connected commuter bikes. With superior Bosch, Yamaha and TranzX drive systems, Haibike is a pioneer in the bike industry, offering the most comprehensive ePerformance line in the world. For more information about Haibike visit www.haibike.com.