Industry News 9/27/2016

Brand Co-Creator Mikie Krisztal returns to Outdoor Tech.

Outdoor Tech welcomes back Mikie Krisztal, who will give creative direction as a brand image consultant. Krisztal will provide these services under the banner, “BrandMatter”, his growing consulting business. As one of the original creators of Outdoor Tech, Mikie played an integral role in the conception of the brand and helped steer the company’s identity, voice, and product design for several years.

“Mikie was an essential part of the brand’s initial success,” said Charlie Gugliuzza, C.E.O. “He was instrumental in defining the brand image, and the key principals we have built upon. We welcome him back and are excited to have his creative genius help continue to define the brand into the future.”

Krisztal left the company in 2014 to pursue his passion for creating brands, resulting in the formation of a startup accelerator, now dubbed Brand Matter ( The agency provides full service, in-house design and marketing and specializes in helping startups get off the ground more quickly. Krisztal currently oversees product design, brand creation, web and marketing design and strategy.

“This is truly a homecoming for me,” said Krisztal. “I owe a lot of my knowledge and skill-set to the years we spent building Outdoor Tech. I couldn’t be more excited to continue that journey with their amazing team. I love this brand and the company!”

About Outdoor Tech  Founded in 2010, Outdoor Tech® is an outdoor designer brand creating accessories for an action-filled lifestyle. Packing the world’s most complete line of Bluetooth audio built for reveling in the open air and on the road, Outdoor Tech® proves there is a way to stay connected but not tethered. For more on Outdoor Tech® and the rest of its line including rugged portable power and the potentially iconic Yowie® Logo apparel collection go to