Industry News 10/11/2016

Nitro Circus Announces Multi-Year Exclusive Video Game Licensing Agreement with Saber Interactive

Nitro Circus, the world’s top action sports entertainment company, and Saber Interactive, one of the foremost independent developers of interactive games, have announced a new licensing partnership to create a new video game property. The multi-year global agreement, takes effect immediately.

Preliminary design for this AAA title is under way. Action sports superstar and Nitro Circus co-founder Travis Pastrana will be actively involved throughout, along with other Nitro Circus riders. They will consult with Saber Interactive’s renowned creative team, whose work includes groundbreaking titles like Halo and Quake, to create an action-packed and incredibly realistic game experience.

“We are thrilled to announce a partnership with one of the world’s leading game developers, Saber Interactive,” said Peter Maule, Nitro Circus’ Global Head of Licensing. “This is consistent with our long term consumer products strategy of aligning with the best in class in each product category. Gaming in particular is of utmost importance as we expand our global licensing footprint. It is absolutely critical for us to deliver authenticity, which Saber can do better than anyone. This is a perfect fit for Nitro Circus and our fans.”

"It is a dream for Saber to be working with Nitro Circus and its star athletes to create the definitive extreme sports video game," said Matthew Karch, CEO of Saber Interactive. "This game is unique in that it won't simply be developed for the fans, it will be developed with fan involvement. We can't wait to keep gamers in the loop with our progress. 

The to-be-titled game will be available on all major platforms. It will depict the thrills and risks of an up-and-coming athlete looking to join Nitro Circus Live, the ultimate live action sports show. Players will be able to (virtually) put on a helmet, perform Nitro Circus’ notoriously daring tricks and attempt record-breaking world firsts in front of thousands of screaming fans. Going beyond previous racing and action sports titles, it will let players hone their skills and advance through multiple levels as their mastery progresses. More details regarding the project will be announced in the coming months. 

Nitro Circus creates spectacular live events and unbelievable original content for thrill seeking fans worldwide. With over three million tickets sold to date, television programming that has aired in over 60 countries and an aggressive slate of digital media offerings garnering 200 million views per month, Nitro Circus is at the forefront of action sports and entertainment.

About Nitro Circus:

Named #22 on Forbes magazine’s 2015 list of, “America’s Most Promising Companies,” Nitro Circus continues to position itself as the world’s leading youth action sports & entertainment brand. From humble beginnings in 2003 – with Jeremy Rawle, Gregg Godfrey and soon to be action sports superstar Travis Pastrana producing DVDs from a Utah garage -- to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity. In 2012, Nitro Circus: The Movie, featuring cast members from the hit television series, was released in cinemas worldwide. In 2015, Nitro Circus announced a partnership with NBC Sports Ventures. The multi-year strategic alliance features TV specials, such as the recent Nitro World Games, and series programming airing nationally in the U.S. on NBC and NBCSN as well as streamed on NBC Sports Live Extra.

The TV show was transformed by action sports industry guru, now current CEO, Michael Porra into a must-see live event in 2010, creating the global touring phenomenon that is Nitro Circus Live. Since its inaugural Australian trek six years ago, the show has travelled the globe, obliterating box office records and cultivating a legion of diehard fans. Nitro Circus has now rolled across five continents, blown away over three million fans and sold out shows in the United States, Canada, Europe, Australia, China, Japan, the Middle East and South Africa. After close to 100 shows globally in 2015 and with a packed 2016 touring schedule, Nitro Circus is undoubtedly the world’s most successful action sports touring brand. For more information visit www.nitrocircus.com.

About Saber Interactive:

Saber Interactive is one of the world’s leading independent developers of interactive games and entertainment, with an unrivaled ability to deliver on a wide range of concepts. Founded in 2001, Saber has grown into one of the largest and longest-standing developers of interactive games in Russia/Eastern Europe and one of the few remaining independent game studios producing AAA content. No matter the genre, platform, or property, we bring AAA skillsets, cutting-edge technologies, and uncompromising inventiveness to everything we do. Our goal is to focus on extremely high quality experiences that rival the best in the industry. 

Saber specializes in applying our proprietary cross-platform game engines to original IPs, as well as executing on a broad array of design, production, and management services – including Oculus and other VR platform development support. We are a trusted partners of Microsoft on one of the world’s biggest IPs – Halo, and of id and Bethesda on the iconic Quake franchise. We have cultivated a long history of fruitful relationships with many other industry leaders like Ubisoft, BANDAI NAMCO, Konami, Sierra Entertainment, and Atlus. For more information visit http://saber3d.com