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Industry News 11/3/2016

Ibex Outdoor Clothing Launches Online Revenue Sharing Program with Retailers


As Ibex Outdoor Clothing continues to expand and grow its wholesale channel, the company is proud to announce its new online revenue sharing program with retailers beginning in 2017.

The new Elite Dealer program allows key Ibex retailers to share sales revenue from direct ibex.com online consumer purchases. Elite Dealers will receive 10-percent of all ibex.com consumer sales from within their areas. In addition, Ibex will provide these key dealers with valuable Ibex consumer purchase information that details what Ibex products consumers are buying in their region.

“Through our new Elite Dealer program, we will be able to engage our retailers in constructive dialogue regarding consumer purchasing behavior and have a greater opportunity to work together to increase Ibex consumer sales and brand loyalty in their areas,” said Scott Parr, VP of Sales for Ibex Outdoor Clothing.

Also as part of the Elite Dealer program, Ibex will include “ride-along referral” collateral in every direct ibex.com consumer order that introduces consumers to their local Ibex retailers.

“Sharing consumer purchasing data with our retailers will provide them with a better understanding of what consumers in their area are buying, and as a result, a greater opportunity to offer products their customers want,” Parr explained. “Ultimately, this will increase retailers’ success with the Ibex brand via greater sell-through and margin and improve consumer experience and satisfaction at retail – a win-win for everyone.”

The Elite Dealer program is one of many significant investments that Ibex is making in its retail partnerships. Additional investments for 2017 include: new assortment planning, merchandising and ordering tools, in-store merchandising assets, and marketing support to drive more business and profit for retailers.

“Ibex feels strongly that the fabric of our industry is more vibrant and healthy with a strong, independent retail base supporting customers and communities across the country,” said Ted Manning, CEO of Ibex. “We have been listening to our partners, our reps, and our business. This new program allows Ibex to bring the strength of our brand and business to bear in the creation of successful retailer partnerships.”

“We couldn’t be more excited about the possibilities of strengthening our partnerships with our existing retailers, and continuing to introduce Ibex to new retailers and consumers in 2017,” he added. Ibex will be showing its new Fall 2017 collection at the upcoming Grassroots Outdoor Alliance (GOA) Connect show in Knoxville, Tenn. November 6-9.

About Ibex

Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round premium Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are made from the best Merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, please visit ibex.com.